The future of student athletes
Brand architecture for the next generation of names that matter
Alma Mirae was founded on a simple conviction: a student athlete's name is already a brand, whether anyone has treated it that way or not. Our work is to give that brand the same rigor a heritage house gives its own — considered, deliberate, built to outlast a single season.
We work with a small, selective roster of athletes across collegiate sport, pairing each one with a dedicated strategist who manages positioning, partnerships, and public presence as a single, coherent body of work.
— The Alma Mirae Studio
Each athlete is assigned a single team across three practice areas, working in concert rather than in silos.
We define the visual and verbal identity behind your name — mark, palette, voice, and the story that carries it across every surface it appears on.
We source, vet, and structure partnerships aligned to your long-term standing, not just the next offer on the table.
From interview preparation to a considered social presence, we manage how you're seen with the same care as how you perform.
A confidential conversation about your sport, your goals off the field, and where your name already carries weight.
Your strategist builds the brand framework — identity, categories, and the partners worth pursuing first.
We take the framework into the market on your behalf, negotiating and managing every partnership that follows.
Alma Mirae treated my name like it already belonged somewhere. Every deal since has felt like it was building toward something, not just paying for the moment.
Athletes Represented
Partnership Value Negotiated
NCAA Programs
Strategist Per Athlete
Alma Mirae accepts a limited roster of student athletes each term. Applications are reviewed by strategist fit, not first-come basis.
Begin Your Application